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Sharma, Monali Hitendra
- A Marketing Transformation from Societal to Digital-Impact of COVID-19 on Consumer's Buying Preferences
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Authors
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1 G.H. Raisoni Institute of Business Management, Jalgaon, IN
1 G.H. Raisoni Institute of Business Management, Jalgaon, IN
Source
IBMRD's Journal of Management & Research, Vol 9, No 2 (2020), Pagination: 25-32Abstract
Till February 2020, people were using traditional methods of buying and they were so habitual to this buying process that people never thought to change their buying habits and buying preferences. But after the Covid-19 outbreak and the lockdown from March onwards, there has been tremendous change in buying preferences and priorities. The drastic change has been noted in buying habits and the buying medium. Consumers are learning to improvise their habits by using advanced technologies, doing demographical changes and innovations to cope with the situation and manage their work, leisure, and education boundaries.Keywords
Buying Preferences, COVID-19, Digital, Habits, Social Media.Full Text
References
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